- BACKGROUND -

The United States was formed by creative individuals coming together in Philadelphia, Pennsylvania, to develop a new strategy, a new direction for the colonies.  Nearly 250 years later, we celebrate that creative spirit with the launch of the America250PA Direct Effect Innovation Challenge (The DEIC)

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- THE CHALLENGE -

Wilkes-Barre Connect, in partnership with the United States Postal Service and Maga Design Group, are proud to announce the DEIC.  The DEIC is an event where team of students from PA Colleges and Universities, will compete to design and launch the integrated marketing campaign strategy for the America250PA initiative. This three-round competition will kick-off on October 5th on the campuses of our participating schools - all leading to the final DEIC competition held LIVE on stage at the Wilkes-Barre Connect Conference, being held on November 19th in Wilkes-Barre, PA.

- THE COMPETITION -

The Direct Effect Innovation Challenge (DEIC) has moved on to the second round - the Regional Finals.  Below is a map of the regional competitions.  Thank you to Point Park University, Lycoming College, Jefferson University, and Penn State Wilkes-Barre (THINK Center) as the host of the second round competition.

- WILKES-BARRE DEIC -

The America250PA DEIC is powered by Wilkes-Barre Connect, in partnership with the United States Postal Service and Maga Design Group.  The event is based upon a pilot program launched in Wilkes-Barre, Pennsylvania, that featured an Academic-Industry mashup of the greatest marketing minds in the region, coming together to solve problems for two community organizations:  the Luzerne County Visitor's Bureau and Penn's Northeast.  The program, held in April 2019, was deemed a tremendous success and was presented on stage at the National Postal Forum in Indianapolis in May 2019.  The DEIC is the perfect platform to engage the next generation of marketers, and allow them the opportunity to apply theory outside of the classroom.  Check out the video summary of the DEIC held in Wilkes-Barre:

- THE SPONSORS -

Thank you to the following organizations who have made the Regional Finals of the America250PA Direct Effect Innovation Challenge a reality:

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